Rushden Town Council has officially launched its “Greener Rushden” initiative, a new campaign aimed at enhancing the town’s biodiversity and improving the visual appeal of public spaces. The first phase of the project involves a significant new planting scheme for the High Street.
Over the next few weeks, residents will see the installation of new tiered planters, large pots, and hanging baskets, all filled with a mix of pollinator-friendly flowers and perennial plants. The scheme also includes plans to create several “wildflower verges” on the approach roads into the town centre, providing vital habitats for bees and other insects.
Councillor Jane Smith, who is leading the project, said, “This initiative is about making Rushden a more beautiful, vibrant, and environmentally friendly place to live and work. These plantings will not only brighten up our town centre but will also provide a much-needed boost for our local wildlife. It’s a win-win.”
The initiative has been warmly welcomed by local businesses. James Peterson, owner of a High Street café, commented, “It’s a fantastic idea. A more attractive street scene encourages people to spend more time here, which is good for everyone. We’re looking forward to seeing the town in full bloom.” The council is also seeking volunteers for a “Rushden in Bloom” group to help maintain the new displays.